For every stage of
growing together

Rooted in the Everyday, our organic cotton apparel is here to let every part of the family shine.

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A mom in the Everyday Tee in Aloe and a dad in Eco Heather laughing together at a farmers marketA mom in the Everyday Tee in Aloe and a dad in Eco Heather laughing together at a farmers market

Mama Fern

Mama Fern Lookbook

Soft organic cotton for the everyday, shown the way we wear it at home.

A mom laughing in her garden with a basket of tomatoes, wearing the Everyday Tee in AloeA mom laughing in her garden with a basket of tomatoes, wearing the Everyday Tee in Aloe

Out in the garden

The Everyday Mom Look

The tee you reach for before the coffee is done, and the one that ends the day with garden dirt on it. Soft organic cotton, a small fern on the chest, and room to move.

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Everyday Tee

From $36.00

Grounded V

$38.00

A dad flipping pancakes with his daughter, wearing the Everyday Tee in Heritage BrownA dad flipping pancakes with his daughter, wearing the Everyday Tee in Heritage Brown

Saturday pancakes

The Steady Dad Look

Heritage Brown with a brown fern, tone on tone. Easy to wear, easy to wash, and soft enough that he will not want to give it back.

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Everyday Tee

From $36.00

A mom in the Everyday Tee in Aloe and a dad in Heritage Brown sitting on porch steps with their toddlerA mom in the Everyday Tee in Aloe and a dad in Heritage Brown sitting on porch steps with their toddler

The whole crew

The Sunday Family Look

Mom in Aloe, dad in Heritage Brown, and a little one in between. Same small fern, two colours, nowhere to be.

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Everyday Tee

From $36.00

Everyday Tee

From $36.00

Crunchy Mom & Cottagecore Family Clothing in Organic Cotton

Coordinating, skin-friendly pieces in natural fabrics for moms, dads, and kids who love grounded, low-tox living.

Organic & Natural FabricsSkin-friendly materials
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